Ok guys, time for some seriously fucked up, but not uncommon, shit.
So, we have this face cream that’s pretty popular in my country called Fair and Lovely, which I had mentioned in Dear Indian Society-Kudos to you bastards! People have been buying it since the beginning of it’s existence, and the advertisements have been on TV as far as I can remember. And these ads are very common, it comes on every 5 minutes during a regular commercial break, and it goes like this-
A girl who has a darker skin tone, has a pretty sad life, because of her lack of confidence, due to her not being fair, and then on applying Fair and Lovely, she gets the confidence she needs, along with a job, and sometimes, a pretty hot dude, who happens to be just as fair-skinned. Oh, and also, here’s a fairness meter that you can use to check your transition from black to brown to peach and then to vampire-like white.*cue eye roll*
Could that get more generic? That’s like one of those hair-removal ads that show girls trying to remove the hair on their arms and legs by applying the cream on their already hairless and smooth arms and legs. Where’s the logic?!
Not the actual point of my post but I wanted you guys to understand the ridiculousness that is this ad. So, here comes the next obvious question-
Why are Indians so fixated on fair skin?! Maybe not my generation, but the majority of the oldies, and some really ignorant and racist dipshits who are younger, think that having a fair skin makes you beautiful.
Is this only in India?! Is anyone else anywhere facing this kind of stupidity?! Do let me know!
Some people see this really fair girl and go,”Wow, she’s got a nice white coloured skin”. Well, hello there, technically speaking, white isn’t a colour, but rather, a spectrum of all the colours that we observe in the visible electromagnetic spectrum. And secondly, last time I checked, brown’s a colour too.
Also, the innumerable warnings I’ve got over the years about how I shouldn’t go outside to play because I’ll only get darker, and getting dark would make me very ugly. I was a tomboy, so my natural response was “Fuck that! Imma go play me some ball and shit”
Imagine having to grow up thinking that a dark skin made you ugly. How DISGUSTING is that? I still see parents yelling and advising little girls, forcing them to use these weird ass creams with equally screwed up names.
Another beautiful question that I had been asked by an annoying relative a few years back: “Why are you so dark? You should get a facial done every two days so that you get a fairer skin”
Ya’ll know that I wouldn’t take that shit lying down, so I asked her if she wanted me to jump into a vat filled with asbestos, and then walk through a prism to see if a freakin’ rainbow comes out of my torso. Needless to say, that kind of shut her up. Whew!
Of course, the women of this country aren’t taking this form of discrimination quietly. So many of them embrace their skin, whatever their colour, and we’ve had a million awareness campaigns about throwing away that one standard of beauty that we have. I know that’s a big step, but it’s not only awareness that is required. We need people to ACT and SPEAK and SHOW the others how it’s done!
Another thing I’ve noticed among some of the women here is that they say certain colours, whether it’s clothes or accessories or make-up, they don’t “suit dark skin”.
You see, I have a wish, that one day, all the dark-skinned girls wear WHATEVER colour that they like, WHENEVER they want and HOWEVER they want and totally SLAY!
And, rant completed!